![]() ![]() As a recovering fundamentalist and very happy agnostic, I’m not super comfortable with personifications of imaginary malevolence. I’ll be honest, this part was hard for me. Only when your Enemy is permanently rendered powerless can you let go of that Alter Ego and start the process of identifying a new one created to fight a different Enemy. Pick one, invest deeply in understanding it, and then watch them show up and fight your Enemy. You wouldn’t want the same Alter Ego to show up in each of those places. Or maybe it’s the start of the third quarter, and you’re behind, but only by a field goal. Maybe it’s an inability to say no to a family member that doesn’t understand healthy boundaries. I invested a good amount of reflection and journaling in following closely each step of his method as he prescribed it.įor example, he indicates that your alter ego should only ever be asked to show up on one “Field of Play.” Context is important to choosing the right characteristics for your Alter Ego, but also the right triggers (called “Moments of Impact)” Maybe the opening seconds of a sales call makes you especially awkward and nervous before you hit your stride. There are actually a lot of rules to how this works, though Herman allows for a lot of freedom within them. Best of all: It’s Beyoncé and Sasha Fierce. It’s not Bruce Wayne and Batman so much as it’s Bruce Banner and The Hulk. The essential premise is that by donning an “Alter Ego,” an individual can unlock desired yet elusive characteristics of their own personality to significant benefit. Herman helps his clients win gold medals, national championships, Oscars, and lucrative professional positions. At its core, it’s a self-help book written by a performance coach. In reading The Alter Ego Effect: The Power of Secret Identities to Transform Your Life by Todd Herman, I came to understand that alter egos are a common, often spontaneous, and highly effective way to be accomplish transformation. Little wonder that I ended up in marketing and consulting services. In both my personal and professional lives, part of my guiding principle has been to help others get what they want. Can I interest you in a mini bottle of Jack? What about this guy named Jack? Or maybe you’d prefer an adjustable rate mortgage? Do you have an alter ego? I’ve always claimed that my superhero alter ego is “The Enabler.” I even have a Halloween costume, complete with a cape and a little bag of tricks.
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